Selling a business is a major decision, and wasting time with the wrong party can jeopardize the outcome. While many Buyers approach the process with respect and seriousness, others show signs early on that they may not be ready, aligned, or trustworthy. Here are some of the most common red flags, and why they matter. 

1. Unrealistic Demands or Expectations

A Buyer who expects perfection will never be satisfied. If they’re asking for guarantees that no small business can offer, or pushing for terms that are clearly one-sided, it’s a sign they may not fully understand what it takes to own and operate a business. These Buyers often create friction from the start and can make negotiations drag out unnecessarily. 

2. Constant Renegotiation

Once an offer has been accepted, some Buyers begin chipping away at the deal. They revisit previously settled points, ask for new concessions, or introduce fresh concerns at every step. While reasonable adjustments during due diligence are expected, repeated renegotiation signals a lack of commitment or trust and deals like these often die a slow death.

3. Misalignment in Values, Vision, or Intentions

A Buyer’s words and actions should align. If they present themselves as a hands-on, in-person operator during early conversations, but later reveal they plan to be absentee or hire a general manager to run the business, that disconnect is a problem. Misalignment in values or intentions can be just as damaging as financial issues, especially in businesses where culture, reputation, or customer relationships matter.

4. Disrespect for the Process

A good Buyer follows the process. They review the materials provided, ask thoughtful questions, and respond in a timely manner. A Buyer who skips steps, makes demands outside the process, or fails to complete basic diligence is either not serious or not respectful of the opportunity. This behavior slows the process and creates unnecessary risk. 

5. Poor Communication and Responsiveness

Time kills deals. If a Buyer disappears for long stretches, avoids direct answers, or struggles to commit to timelines, it often indicates a lack of seriousness, or worse: competing distractions. Communication breakdowns at this stage tend to get worse, not better, and they erode trust on both sides. 

6. Lack of Preparation

A serious Buyer doesn’t need all the answers on day one, but they should have taken some basic steps. This includes speaking with lenders, exploring SBA options, or seeking pre-qualification. When a Buyer can’t clearly explain how they plan to finance the deal, or avoids that conversation entirely, it creates major uncertainty. 

7. Lack of Progress During Due Diligence

Due diligence should be an active, structured phase. Buyers who fail to review provided materials, ask redundant or disorganized questions, or stall unnecessarily create concern. It’s frustrating to move into due diligence only to find that the Buyer isn’t making real progress. This kind of delay raises questions about both their preparedness and their seriousness. 

Gut Check: It’s Okay to Walk Away

Sometimes, it just doesn’t feel right. A Buyer may look good on paper, but something’s off. Maybe their energy doesn’t match the opportunity, or their behavior creates tension instead of trust. Sellers should trust that instinct. If there’s doubt about whether the Buyer will be a good long-term fit for the business, it’s perfectly reasonable to pass. 

Walking away from the wrong Buyer isn’t failure, it’s protection. A solid process helps surface the right Buyers and filters out the rest. The right Buyer won’t need to be convinced. They’ll show up prepared, act with respect, and move forward collaboratively. Sellers shouldn’t have to worry if the Buyer will protect their legacy or take care of their team and customers. They should have peace of mind post-close.

When it comes to selling your business, there are no do-overs. Get in touch with The Business Seller Center to transition with confidence that you’ve found the right Buyer for your business.